Best practices for cold email outreach

Writing a great cold email is an art. Here are the core principles to ensure your emails land in the primary inbox and get read.

• Keep it short: Under 100 words is ideal. Busy professionals don't read essays.
• Focus on them: Use "you" more than "I" or "we". Address their specific pain points.
• Clear Call to Action (CTA): Don't ask for 30 minutes right away. Ask for interest (e.g., "Open to learning more?").
• Warm up your domain: If you're using a new domain, gradually increase your sending volume to build a positive sender reputation.